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Newt Gingrich CPAC 2011 Speech Analyzed

by Joseph Carrabis on March 1st, 2011
Political Messaging
Part 1 – What Newt Gingrich Wants You to Believe

Newt Gingrich's CPAC 2011 Speech 9

Political Messaging
Part 2 – What the SpeechWriter Thinks

Newt Gingrich's CPAC 2011 Speech What did the speech author think?

Gender Persuasion

Newt Gingrich's CPAC 2011 Speech gender breakdown

Age Persuasion

Newt Gingrich's CPAC 2011 Speech age breakdown

What is Newt Gingrich Really Communicating? – Every politician wants the public to believe they are the best for the job and can get things done.

However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.

In this case, Newt Gingrich:

  • Has an idea of where their town/city/county/state/country needs to be but doesn’t know if they’re instrumental in making that vision a reality.
  • Has a sense of destiny for both themselves and the town/city/county/state/country and believes they are the only individual who can make it happen.
  • Is communicating very well to both male and female audiences.
  • Is targeting a reasonable demographic.
    • But not strongly enough to stand out/win/be recognized as leading the pack.

Regarding the real author of this material:

  • They don’t think this candidate has a real chance of winning the race.
  • They believe the candidate is on the level most of the time.

The original analysis can be found at Newt Gingrich’s CPAC 2011 Speech Analyzed Analyzed.

Values Generated Are:

  • Political Messaging

    • I Am Leadership Material – 57.14
    • I Am Electable – 66.23
    • I Have a Vision – 29.68
    • I Have a Vision for This Country – 71.94
    • I Am Listening – 49.22
    • I Am Listening to You – 56.17
    • I Can Lead Us to a Better Place – 100
    • I Can Get Us Out of This Problem/Mess/Situation – 89.27
    • I Am a Man/Woman of The People – 68.24
  • Speechwriter’s Confidence in Candidate’s Success – -55.7061
  • Speechwriter’s Determination of How Much BlueSky was in Candidate’s Speech – 14.3786
  • Gender Persuasion
    • Male – 48.16%
    • Female – 51.84%
  • Age Persuasion
  • ? – 24yo – 8.93%
  • 25 – 34yo – 17.35%
  • 35 – 44yo – 33.69%
  • 45 – 54yo – 65.42%
  • 55 – 59yo – 33.69%
  • 60 – 64yo – 17.35%
  • 65 – 74yo – 8.93%
  • 75yo + – 4.6%


From Newt Gingrich, Republicans

2 Comments →
  1. W. Ford permalink

    I find it interesting his analysis graphic pretty close to a bell shaped standard curve to me.

    Hmm, might be interesting to do a cross analysis on all the pols you analyze to generate some general ideas across the listening population. For example, all left handed city workers tend to like someone who projects “I can lead” at greater than 60% or some such for all the categories and maybe some other ones that would apply to multiple candidates. Not you don’t do this already, I’m sure. -:)

    • Joseph Carrabis permalink

      Thanks for reading and commenting.
      Hmm…so far the online tool (the one we’re using for these analyses) isn’t that sensitive.
      Of course,if there’s a real interest…
      Joseph

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