Some may argue that fundraising is campaigning and I’ll agree on the intention, not on the demonstration. Online fundraising was demonstrated as viable by Howard Dean back in 2004 (see Reading Virtual Minds V1: Science and History, available on Amazon and in The NextStage KnowledgeShop) and further demonstrated as the method of choice by then candidate Barack Obama back in 2008. You fundraise so you can campaign and you don’t ask for funding the same way you ask for votes.
This post compares MicheleBachmann.com pre her announcement as a candidate — on 16 June 2011 when she was “just” fundraising” (her homepage was a request for donations) — and post her announcement as candidate — on 29 June 2011 when she was campaigning (her site has recognizable campaign components).
The major takeaway is that her site team had great confidence in her ability to raise funds and not much in her ability to win the election.
The leap from Fundraising to Campaigning in the Leadership and Electability categories is minor. The leap takes real form in the Vision categories. Perhaps making a decision or having raised sufficient funds to make a decision increases one’s vision?
Also noteworthy is the decrease in the Listening categories. When Michele Bachmann was fundraising, she was both Listening and Listening to You. Now that she’s campaigning not listening as much. Not sure if that’s a good thing or not.
Last item is that while she’s more a Woman of the People when she’s campaigning, Michele Bachmann is currently less sure she can get us out of our current situation.
Confidence and BlueSky
In a nutshell, Michele Bachmann’s web staff and content providers had confidence she could raise funds and no confidence she’ll win the race. In both cases, they were scrubbing the site to make sure there was no BlueSky.
Not enough to be significant. Our guess is that whoever was crafting the message before is still at it now.
Here the difference between Fundraising and Campaigning is made real, and in both cases marketing is to blame — you go after markets that you know will buy your product. The quicker you want to sell the better you target. We don’t know if Michele Bachmann’s fundraising success was below, average or above, only that someone consciously or non-consciously decided her best fundraising efforts would be among Boomers and beyond, perhaps a call to the halcyon days of memories that never were.
But the voting — campaigning — market is much different, at least for Michele Bachmann. You don’t win elections by going after a single demographic (even if that demographic is large). The Campaigning Michele Bachmann is going after a much broader audience focused on youth through late fifty year olds. Perhaps this is another form of borrowing from Peter to pay Paul, fundraising with Boomers and Beyond then spending the funds raised on those who didn’t give you the money to begin with.
Or is that just government in action?
What is Michele Bachmann Really Communicating? – Every politician wants the public to believe they are the best for the job and can get things done.
However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.
Whether or not the polling stations should close is a matter for conjecture. Based on the symmetry of gender appeal and the age demographic alone, though, Michelle Bachmann would win the primaries if not the election. She appeals to a nice, inclusive demographic and the question is “Will her message and presence continue that appeal?”
In this case, Michele Bachmann:
- Fundraising, 16 Jun 2011 – Believes they have a good shot for elected office or staying in their current office (if midterm, etc).
- Fundraising, 16 Jun 2011 and Campaigning, 29 Jun 2011 – Has an idea of where their town/city/county/state/country needs to be but doesn’t know if they’re instrumental in making that vision a reality.
- Campaigning, 29 Jun 2011 – Has an idea of where their town/city/county/state/country needs to be and does not believe they’ll be part of the leadership that takes it there.
- Fundraising, 16 Jun 2011 and Campaigning, 29 Jun 2011 – Has a sense of destiny for both themselves and the town/city/county/state/country and aren’t convinced anybody — including themselves — knows how to make it happen.
- Fundraising, 16 Jun 2011 and Campaigning, 29 Jun 2011 – Has a sense of destiny for both themselves and the town/city/county/state/country and believes they are the only individual who can make it happen.
- Fundraising, 16 Jun 2011 and Campaigning, 29 Jun 2011 – Is convinced they know how to improve the current situation.
- Fundraising, 16 Jun 2011 and Campaigning, 29 Jun 2011 – But does not believe they will be able to act upon it.
- Fundraising, 16 Jun 2011 – Is communicating very well to both male and female audiences.
- Fundraising, 16 Jun 2011 – Is going after Boomers.
- Fundraising, 16 Jun 2011 – But not strongly enough to stand out/win/be recognized as leading the pack.
- Campaigning, 29 Jun 2011 – Is targeting a reasonable demographic.
- Campaigning, 29 Jun 2011 – And should be considered a leader in this demographic.
- Campaigning, 29 Jun 2011 – Close the voting stations, you’ve got a winner.
Here we learn something about one’s belief in their champion; Michele Bachmann may be able to raise money but they don’t believe she should be voted into office. Perhaps her best function in a winnowing field is to become a running mate, focus point or spokesperson for her cause. It will be interesting to learn how this plays out. Currently the two most notable women in the political arena are Michele Bachmann and Sarah Palin, Palin claiming she’s not a candidate and Bachmann claiming she definitely is. Palin’s play for candidacy is rapidly passing although she could be a queen or king maker based on whether or not her presence gains formidability. There’s also the aspect that Sarah Palin’s RichPersonae indicates a personality that likes to be asked rather than likes to offer, the bride rather than the groom, so she could be waiting for someone to ask her to dance rather than venturing alone onto the floor.
Regarding the real author of this material:
- Fundraising, 16 Jun 2011 – They think the candidate is ready for elected office and needs grooming.
- Campaigning, 29 Jun 2011 – They don’t think this candidate has a real chance of winning anything.
- Fundraising, 16 Jun 2011 and Campaigning, 29 Jun 2011 – They really worked this to remove any BS before publishing.