Our thanks to Politics2012 reader Lighthouse for pointing us to Congressman Ron Paul’s official Presidential Campaign Site, www.ronpaul2012.com, and for doing it so quickly after we published The Many Faces of Ron Paul.
Part 1 – What Ron Paul Wants You to Believe
The above chart looks considerably more like the other presidential hopefuls’ 9 message charts, a sure sign this is indeed a Presidential Campaign site. What’s interesting here is the very strong “Lead” versus “Get Us Out Of” messaging. With the exception of Mitt Romney’s 2011 CPAC Speech Analyzed and Senator Grassley’s ‘The Scoop’ Newsletter Analyzed 8 Mar 11 2:30pmET — and those to a much lesser degree in Mitt Romney’s case and to a totally different purpose in Senator Grassley’s case — the “Lead” and “Get Us Out Of” messages tend to be of the same intensity. Here they’re obviously not. This could be an indication that Congressman Paul isn’t vacillating while waiting to see what voters think and definitely (when tied to the strong “Vision for This Country” metric) indicate a move towards an objective rather than a distancing from a problem. NextStage has written and spoken many times on the neurocognitive concepts of Towards and AwayFrom thinking (links are at the bottom of this post). Here RonPaul2012’s content provider is definitely showing Congressman Paul as having a clear direction to go in.
Part 2 – What Ron Paul’s Content Provider Thinks
Wow. I’ll bet the other candidates wished their content providers believed as strongly in their success possibilities.
That’s a nice 50/50 split. Congratulations to the folks who put this site together.
We see here that RonPaul2012 is appealing to a small, “mature” audience. I don’t know (as we don’t look at the sites unless our technology flags us to, thus keeping our possible prejudices out of the way) if this is because the site genuinely appeals to a “mature” audience or because (as noted in previous analyses) the content is actually thought-provoking and requires a certain maturity to understand and respond to.
Even so, this content is going a little too far in that direction to appeal to a large voting audience.
What is Ron Paul Really Communicating? – Every politician wants the public to believe they are the best for the job and can get things done.
However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.
In this case, Ron Paul:
It is worth noting the subtleties displayed here; “…doesn’t know…” and “…aren’t convinced…” yet “…believes they are…”. This is a demonstration of the cognitive and emotional — thinking versus feeling — minds in conflict.
- Has an idea of where their town/city/county/state/country needs to be but doesn’t know if they’re instrumental in making that vision a reality.
- Has a sense of destiny for both themselves and the town/city/county/state/country and aren’t convinced anybody — including themselves — knows how to make it happen.
- Has a sense of destiny for both themselves and the town/city/county/state/country and believes they are the only individual who can make it happen.
- Is communicating very well to both male and female audiences.
- Is going after Boomers.
- But not strongly enough to stand out/win/be recognized as leading the pack.
As Lighthouse wrote in The Many Faces of Ron Paul, “There are a zillion supporter sites, Daily Paul, Ron Paul Forums etc, but only a handful of official ones.” Perhaps this author is one of them?
Regarding the real author of this material:
- They’ve drunk the KoolAid.
- They believe the candidate is on the level.
Links for this post:
- Using Images to Create Visitor Rapport or “That Little Look…”
- Males 3.0
- Podcast The Importance of Viral Marketing
- Learning to Use New Tools
- The Unfulfilled Promise of Online Analytics, Part 1
- Making Good on Past Promises – Music Use on the Web
- AllBusiness.com’s Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution, Part 4a
- Using Sound and Music on Websites
- Website marketing across genders
- PPT Deck (slide 6) – The Chicago TMRE 2011 Analytics Schmanalytics Presentation