This analysis was done at the request of Todd Sullivan, one of our commentators. I’ll offer that it’s worth noting the difference in Senator Grassley’s 9 Messages and the 9 Messages of all those who either are running or are running but not officially.
Also worth noting is the skewing of the age chart. We usually encounter such skewing when two things occur. One, someone is using jargon, meaning many of the words aren’t part of the general public’s everyday lexicon hence someone of more experience — an older person — is needed to understand it.
Two, this kind of skewing will occur when someone is presenting arguments that require the reader/listener/observer to stop and think, to consider, to evaluate. Our technology equates that to requiring more “life experience”, hence an older audience.
Part 1 – What Senator Grassley Wants You to Believe
Part 2 – What the SpeechWriter Thinks
What is Senator Grassley Really Communicating? – Every politician wants the public to believe they are the best for the job and can get things done.
However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.
In this case, Senator Grassley:
- Has an idea of where their town/city/county/state/country needs to be but doesn’t know if they’re instrumental in making that vision a reality.
- Has an idea of where their town/city/county/state/country needs to be and does not believe they’ll be part of the leadership that takes it there.
- Has a sense of destiny for both themselves and the town/city/county/state/country but doesn’t have a clue how to make it happen.
- Has a sense of destiny for both themselves and the town/city/county/state/country and aren’t convinced anybody — including themselves — knows how to make it happen.
- They’re paying more attention to their advisors than to the public.
- Is going after Boomers.
Regarding the real author of this material:
- They want this candidate to win this race.
- They really worked this to remove any BS before publishing.
The original analysis can be found at Senator Grassley’s ‘The Scoop’ Newsletter 8 Mar 11 1430ET Analyzed Analyzed.
Values Generated Are:
- Political Messaging
- I Am Leadership Material – 54
- I Am Electable – 33
- I Have a Vision – 41
- I Have a Vision for This Country – 100
- I Am Listening – 16
- I Am Listening to You – 20
- I Can Lead Us to a Better Place – 58
- I Can Get Us Out of This Problem/Mess/Situation – 36
- I Am a Man/Woman of The People – 21
- Speechwriter’s Confidence in Candidate’s Success – -58
- Speechwriter’s Determination of How Much BlueSky was in Candidate’s Speech – 1
- Gender Persuasion
- Male – 69%
- Female – 31%
- Age Persuasion
- ? – 24yo – 0%
- 25 – 34yo – 1%
- 35 – 44yo – 1%
- 45 – 54yo – 3%
- 55 – 59yo – 5%
- 60 – 64yo – 10%
- 65 – 74yo – 19%
- 75yo + – 37%
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