Wisconsin Governor Scott Walker’s 1 Mar 11 Budget Speech Analyzed

Author’s Note: The obvious differences between Governor Walker and other’s we’ve analyzed are in red about half way down

Political Messaging
Part 1 – What Scott Walker Wants You to Believe

Wisconsin Governor Scott Walker's 1 Mar 11 Budget Speech 9

Political Messaging
Part 2 – What the SpeechWriter Thinks

Wisconsin Governor Scott Walker's 1 Mar 11 Budget Speech What did the speech author think?

Gender Persuasion

Wisconsin Governor Scott Walker's 1 Mar 11 Budget Speech gender breakdown

Age Persuasion

Wisconsin Governor Scott Walker's 1 Mar 11 Budget Speech age breakdown

What is Scott Walker Really Communicating? – Every politician wants the public to believe they are the best for the job and can get things done.

However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.

In this case, Scott Walker:

  • Has an idea of where their town/city/county/state/country needs to be but doesn’t know if they’re instrumental in making that vision a reality.
  • Has a sense of destiny for both themselves and the town/city/county/state/country and believes they are the only individual who can make it happen.
  • They are paying close attention/are sensitive to public opinion.
  • May be considered politically towards the Right by their audience.
  • Is strongly targeting the youth vote/younger voters.

Regarding the real author of this material:

  • They don’t think this candidate has a real chance of winning the race.
  • They really worked this to remove any BS before publishing.

The original analysis can be found at Wisconsin Governor Scott Walker’s 1 Mar 11 Budget Speech Analyzed Analyzed.

Values Generated Are:

  • Political Messaging
    • I Am Leadership Material – 58.49
    • I Am Electable – 70.26
    • I Have a Vision – 27.25
    • I Have a Vision for This Country – 77.11
    • I Am Listening – 51.26
    • I Am Listening to You – 66.66
    • I Can Lead Us to a Better Place – 100
    • I Can Get Us Out of This Problem/Mess/Situation – 85.9
    • I Am a Man/Woman of The People – 80.07
  • Speechwriter’s Confidence in Candidate’s Success – -54.125
  • Speechwriter’s Determination of How Much BlueSky was in Candidate’s Speech – 2.524113
  • Gender Persuasion
    • Male – 38.14
    • Female – 61.86
  • Age Persuasion
    • ? – 24yo – 94.95%
    • 25 – 34yo – 32.84%
    • 35 – 44yo – 11.36%
    • 45 – 54yo – 3.93%
    • 55 – 59yo – 1.36%
    • 60 – 64yo – 0.47%
    • 65 – 74yo – 0.16%
    • 75yo + – 0.06